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Hollywood Fashion Tape



If only Janet Jackson had known about this Minneapolis duo's line of little products that help women avoid overexposure.

It all started with a gray sweater.  Marni Bumsted was struggling to keep the fabric between two strategically placed buttons on her stretchy cardigan to stay shut over a bra. When her friend Jennifer Kouba saw her dilemma, she grabbed the double-stick tape she uses in her job as a Los Angeles set stylist and closed the potentially embarrassing opening.

Bumsted was struck at that moment. "That was so brilliant," she said. "I was pondering, 'Why didn't I know about this?' Instantly, I thought that it would be a cool product to sell."  She thought about it for three years before teaming with a friend she met through their kids' gymnastics, Jane Dailey. Together they created Hollywood Fashion Tape -- 3- by 1½-inch strips of double-stick, clear medical tape that is hypoallergenic and safe for fabric, packaged in girly pink. A few strips can hold up a strapless dress, pin up a hem, close up wrap dresses and, of course, seal a gapping blouse or sweater.

Ten years after Bumsted's epiphany, the 49-year-old business partners have sold millions of the sticky strips. Hollywood Fashion Tape is available in more than 30 countries (it's huge in Australia). The beauty magazine Allure named it a "best product" in the October 2007 issue. And it's caught the attention of celebrities -- whose moments in the spotlight require paparazzi-foiling coverup. "Desperate Housewives" star Eva Longoria's wedding planner called to get some for her wedding party. Teri Hatcher, Debra Messing and Joan Rivers are fans......