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  • I am forever a buyer from this company. Prompt service and nice packaging! Very professional. I love Jessicurl Confident Coils Styling Solution for my hair. The consistency is not too thick, no awful smell, and my tight 3c/4a curls are elongated, soft and moisturized. Just be mindful of the amount you use. A little goes a long way!!

    Tanyelle Johnson, NJ
  • Great Service & Team. Despite Hurricane Sandy I got my package just a couple of days later than the initial estimate, and with an apology letter that I thought was so thoughtful.

    Omolorade Meseko, CA
  • I've never heard of AVEYOU beauty before so I was a little wary of ordering from them, but they are definitely legit! Everything arrived in a printed bubble mailer, complete with a very cute printed card and a tote bag. My product was just as though I'd bought it from any other high-end beauty retailer. I'm excited to see results. My package even got here early. Great retailer!

    Katherine Warchol, OH
  • This was a great purchase and the seller got it too me sooner than I expected, enclosing a few "freebies", which was a great touch.

    Pamela Codd, IA
  • Excellent service - when i contacted them with a question about my order, they were very fast to respond

    Laura Ingram, AZ
  • Oh my goodness! I don't think I've ever been so impressed by packaging! My item came in a cute-printed bubble envelope with a custom reusable bag inside which was wrapped around the box with my shoes. And there were beauty product samples in there too! Fantastic!

    Danielle Ransom, TX
  • This is really, one of the best sellers.. The customer Service is simply "THE BEST!!!" I will continue to purchase from this Seller for as long as they remain in business..Thank God for companies like you!!!

    Sheryl K. Kindle, IL
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Hair Rules

"hair rules encourages you to honor and love your hair"
 - dickey
Hair Rules Story and Inspiration:
human beings are more than 99.9 percent alike – any geneticist would tell you that. but in that fraction of a percentage, there exist vast differences in eye color, skin color, hair color, and yes, hair texture. textured hair – hair that is kinky, curly or wavy – is prone to being dry, brittle and frizzy. as a result, it expands and separates, diminishing its natural curl pattern, and making it difficult to tame and style. approximately 60 percent of the world’s population has textured hair, yet an alarming number of people – professionals as well as consumers – lack the knowledge and tools to enhance its natural beauty.
desperate for answers, many people with textured hair have had to form a community of sorts – both on and offline – built around experimentation with a myriad of products and concoctions to enhance their natural texture. this is not always an exercise in simplicity, nor are the end results always to their liking. some have given up the fight entirely, abandoning working with their natural texture and turning to chemical or thermal manipulation out of despair rather than choice.
two aisles, one world. typically, products geared to the kinkiest of textured hair have been relegated to their own special section in the drugstore aisle and can be boiled down to two types: those that chemically alter the hair and those that try to tame it with greasy or waxy ingredients. and the products marketed to non-kinky curly hair don't fare much better; many of them cause extreme dehydration. these products reflect a one-dimensional approach to kinky, curly and wavy hair, and none of them address the multiple textures of an ethnically diverse world.
our hair care and styling solutions do address the world's complete texture spectrum. hair rules is a collection of products that celebrates the unique differences and similarities of textured hair with an integrated collection of ultra-hydrating cleansers, conditioners and styling aids, geared to the special needs of kinky, curly and wavy hair.